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          外貿網站整體解決方案

          針對現在很多外貿公司的網站做法不規范,網絡營銷業務開展的不順利的情況,頭條科技結合本公司多年的外貿經驗和互聯網從業經驗,特推出英文網站建設和規范設計解決方案。 
          國外英文網站最常見的問題: 
          1、網站設計不符合國外用戶瀏覽習慣,導致外國人很難找到他想要的資訊; 
          2、網站布局不人性化,沒有互動,當用戶找了很久沒有找到他想要的信息后,想直接通過網絡咨詢卻難找到最詳細的聯系方式和相關負責人; 
          3、網站設計不專業,做工粗糙,很多英文語法錯誤,導致讓國外用戶感覺該公司很小很不專業而且粗心,而得不到其合作機會; 
          4、網站在國外無法打開,要不國外用戶打開其網站慢的難以忍受,導致用戶沒有耐心早已關閉網站; 
          5、網站上的留言反饋、在線咨詢、電郵咨詢是擺設,用戶問了半天,沒有得到回復,而早已經找到別家供應商了; 
          6、網站基本優化沒有做,在海外系列搜索引擎上排名到好幾頁開外,讓采購商很難找到; 
          7、忽略了國外當地用戶習慣,忽略了當地的知名的網站等采購商常用的工具。 

           

          針對上述問題解決辦法,頭條科技建議此類客戶專注以下幾點: 

          1、 網站設計全盤西方化,注意字體大?。ㄎ鞣饺讼矚g較小字體)、瀏覽器編碼(海外很多用戶沒有安裝中文語言支持,網站應該用utf-8編碼)、細節處理(語言細節、網站設計精細等)。

          2、 網站設計參考國外知名大公司,做出大氣、穩重的氣勢來,如ibm.com等。國外用戶很少來大陸來考察,很多信息都是通過網站來了解到的,所以即使您是一家小公司但也要在網上盡量展示你的公司大氣和最佳的形象。

          3、 網站虛擬主機放置在海外的服務器上去,保證海外用戶訪問網站的速度,如果是全球化的用戶群體,建議使用美國的主機,畢竟美國互聯網資源最豐富。如果是其他地區和國家,建議選購當地的網站空間。

          4、 功能強大、穩定的企業郵局非常重要,大量的Email產生業務,一封都不能丟失或出其它問題。保證全球收發正常,現在根據大陸的情況來看,采用的企業郵局服務器放置在大陸的話,基本上在海外有很多國家收不到你的企業郵局。

          5、 網站建設過程中要進行最基本的網站優化,如關鍵詞優化、導航優化、標簽優化、關鍵詞密度等都必須注意到,這些也可以算是現在網站建設的基本配置了。 

          6、 網站建設要注意人性化設計,看看Dell、Apple、IBM等網站,簡潔明了,重要的信息總是出現在最醒目的位置,聯系方式詳細,找不到自己要的信息的時候,有很多方式可以讓他來直接和公司相關負責人溝通,如及時電郵、即時通訊,網絡電話等。讓用戶總是能夠找到他想要的信息。國外的網站很多都是自助式的,就是因為網站上導購非常清晰,注釋說明很明了,訪問者按照一步步使用說明就可 以 完成他要了解的東西,如果有疑問,又能很方便的找到相關聯系人,讓問 題得到及時的解決。 

          7、不要為了投機取巧,去做一些不誠信的營銷方式,如發送垃圾郵件、搜索引擎做弊等,后果很嚴重。 
          8、多了解下目標客戶群體的使用習慣。如在歐洲,很多專業的采購商使用黃頁的次數比網絡多。某些地方又是使用B2B商務平臺比搜索引擎多,
          有些地方又是相反,還有展會等,要根據不同地區的習慣來制定不同的網絡營銷預算。 

          解決方法: 
          1、尋找專業有實力和經驗長期開發海外網站的網站建設公司,專業表現在熟悉外貿、精通英文、網站設計程序開發專業。 
          2、選擇您客戶群體所在的當地網站空間或服務器租用托管,方便您客戶快速能打開您的網站。 
          3、 除了上面的基本點外,最好有后續的推廣服務,如網站優化、海外推廣方法介紹等。誰也沒有精力老是去找很多公司來合作,最佳的辦法就是:誰能一條龍,而又很專業的搞定最好不過了。 
          4、 服務及時,公司有實力,從業人員水平高等。

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